INTRODUCTION TO JOSEPH BARDWELL - Co-Founder / Designer & Craftsman for Boulevard East

I first met Joey years ago at a Saint Patrick’s Day party at my home in 2014. As we became better friends, it became apparent Joey was very talented when it came to working with his hands. He handcrafted everything from furniture to small goods, making me look unmanly on a regular basis.  Early in our friendship, Joey started to develop his skills with leather goods by hand cutting and sewing his own designs.  I remember buying a small wallet during the initial phase of his “hobby”, which I still have today, but it wasn’t until he hand cut and sewed me a briefcase that I realized he was on a different level with his skill set. After I carried the briefcase for a few weeks, I was even more convinced of his talent. Whether it was colleagues who commented on the bag, people in the airport staring at it, or friends who requested a bag for themselves, it was clear Joey needed to turn his hobby into something more.

Shortly after Joey made that briefcase, we both decided we should go into business together to sell these goods to a broader audience. We spent nearly a year and a half sourcing the right materials, working through the initial product set of our collection, and developing the branding for Boulevard East. 

One of the things I’ve found most enjoyable about this process is watching Joey begin to realize how talented he is at making our products. He’s a humble guy, but people we encounter have been generous in their praise of his work. Joey has followed several brands that served as personal inspiration to him as he developed his skill set. After launching Boulevard East, we’ve had the opportunity to meet the people behind some of these brands that have inspired him. After seeing his work, many of those people have actually turned to Joey to get a better understanding of exactly how he goes about designing and crafting such great products.

While we are still a very young brand, the one thing I am certain of is Joey’s ability to design and create beautiful leather goods. While this world is relatively new to him, I can say with great confidence that I am extremely fortunate to have found someone like Joey with a skillset elevated above many others. I look forward to seeing what he is able to develop as we continue to build the brand and want everyone to know that he is the mastermind behind our collection. Every time you buy a Boulevard East product, you carry a little piece of his hard work with you.

- Matt Renna – Co-Founder of Boulevard East

Picture of Joseph Bardwell

Picture of Joseph Bardwell

Matthew Renna
Influencer Love

It's been a busy 2 months since launching Boulevard East . . . and that's the way we like it!

Check out our latest journal entry below to see what influencers we've been lucky enough to work with.


Venzedits Friendly FridayAmber Venz Box is one of the most influential business leaders in today's retail marketing world, co-founding the wildly successful rewardStyle and  It just so happens she's also a close friend of ours too! Recently, she wrote a feature on her blog interviewing Boulevard East and we couldn't be happier with the article.  The interview discusses how we got started, why we love Dallas, our favorite products and some of the exciting thing happening with our brand right now.  

This was certainly a huge highlight given Amber’s role in creating a platform which allows influencers to take over as the marketing force in this new age retail world. To say Amber (and rewardStyle) has made a dent in the retail landscape is an understatement as her company has generated over $1B in revenue for the retail industry since they were founded in 2011.  We cannot thank Amber enough for the feature, and we certainly encourage everyone to check it out when you get a chance. Click Here to read the full story.



The Primary Mag – Our Hunter Green Barrel Bag and Tan Bill Fold recently made their way to Malibu, CA as part of a feature on The Primary. This was an exciting photo shoot as it exposed the vibrant color tones our barrel bag and bill fold take on in the beautiful California sun. They summed it up well when they wrote "you'll be hard pressed to find a bag in this color that looks and feels as good as this one."  Click Here to read the full story.

You get a real sense of the quality from the feel of the bag while you carry it in hand. Using English Bridle Leather for the handles and Signature Windsor Leather for the rest of the bag, the bag is made to last.
— The Primary Mag


Hunter VoughtHunter is a young and ambitious up and coming influencer who's made a name for himself through his carefully curated grid postings, showcasing just how easy it is to dress well without over-complicating your wardrobe. Hunter was a perfect fit for our brand to show just how versatile Boulevard East leather goods are given their color combinations.  This partnership has been eye opening even to us, as we have begun changing up our wardrobe for the impending cooler weather.  A few of Hunter's posts with Boulevard East products in them have even made their way to Votrends and NiftyGenius social media pages! Click Here to read full story.

Additionally, we've been invited to collaborate with a NYC based brand that will be announced in the near future, so keep your eyes peeled!

Hurricane Harvey Donation Update

We launched Boulevard East during a difficult time for our neighbors to the South.  Hurricane Harvey had just reared its ugly head, and we wanted to do something positive to help those affected by the devastating storm.  Ultimately, we decided to donate 20% of all sales to Hurricane Harvey relief efforts for the entire month of September. This donation has since been made and we have continued to work outside of the brand to help those affected. While this is just a small piece in the entirety of what Houston needs, we could not be happier to support this cause and hope we've made a positive impact on the Space City. 


Boulevard East vs Hurricane Harvey

Our ethos at Boulevard East is deeply rooted in the life we live and the company we keep. We strive to create a brand which is focused not just on the products we create, but around a life well lived and a journey worth sharing with others.

As stated in our About page, our philosophy of - Find Your Journey - is an approach which extends far beyond our day-to-day business and has become an integral part of our everyday life.

The word “journey”, as we see it, is the passage from one stage in life to another, defined by the entirety of time spent between each stage. Too many of us lose track of time, and become engrossed in the end results.  We have all heard the terms "don't let life pass you by" and "grab life by the horns", but how many of us really make that leap into the present?  

How many of us have dropped everything to help a stranger or loved one in need at an especially inconvenient time?

Texas is home to more than 27 Million people, most of whom are strangers, but many who we get to call family and friends.

As you very well know by now, our great state was sucker punched by Hurricane Harvey, leaving millions of Texans flooded, hungry and homeless. As of now, final damage estimates are in excess of $100+ BILLION for our neighbors in the south. It's now time for us to grab that bull by the horns and let Hurricane Harvey know he was nothing but a rain storm.

Our families have personally contributed time and finances to assist with recovery efforts, but we know there's so much more to be done. That's why, for the month of September, you will be helping those in need when you purchase a Boulevard East item because we are donating 20% of everything we sell to the Hurricane Harvey relief efforts. We are also offering free shipping on all orders as our gift to you.

Find your Journey with Boulevard East and help us rebuild this great state we call home.

-Joe Bardwell, cofounder

Made in Dallas - Made in USA - Find Your Journey